Meta Unveils 'Edits,' a New Video Editing App to Compete with CapCut
2025-07-31 19:48:33 By Brooklyn Grant
Meta recently announced the launch of a brand-new video editing application called "Edits," coinciding with the removal of ByteDance's video editing tool CapCut from the Apple App Store and Google Play Store due to the TikTok ban. This new app is expected to debut on the iOS platform next month, with an Android version to follow.
Adam Mosseri, head of Instagram, revealed on the Threads platform that the company is collaborating with select creators to gather feedback on the application. He stated, "We are excited to introduce 'Edits,' a new app designed specifically for mobile video creators. No matter how the market environment changes, our mission remains to provide creators with the highest-quality tools."
According to Mosseri, Edits will feature a range of innovative functions, including an inspiration zone, a creative idea management module, and a high-quality camera feature. Notably, the app will also support users in sharing draft creations with friends or collaborators. Additionally, creators can access performance data of their videos on the Instagram platform through the app, helping them optimize their content strategies.
Mosseri emphasized that Edits primarily targets professional creators rather than casual users. This differentiated positioning, though difficult to quantify, reflects Meta's deep understanding of the creator ecosystem.
This move by Meta continues its consistent market strategy. Recall that in June 2020, after TikTok was banned in India, Meta quickly launched Instagram Reels in early July. In 2023, the company introduced Threads, a platform competing with X. Industry analysts suggest that CapCut's temporary absence has created development opportunities for other video editing tools, and even if CapCut is reinstated in the future, the market landscape may undergo significant changes.
It is worth noting that Captions, a video editing app backed by a16z, recently shifted to a freemium model in an attempt to attract more users and compete with CapCut. These market dynamics indicate that the video editing tool sector is entering a new wave of competition and innovation.