Samsung Teams Up with Instacart to Revolutionize Grocery Shopping with AI-Powered Fridges
2025-08-24 11:21:52 By Benjamin Clark
Samsung is transforming its smart fridges into more than just storage units. Through an innovative collaboration with Instacart, the tech giant is set to introduce a game-changing feature that uses AI to help you automatically replenish groceries without lifting a finger.
Soon, owners of Samsung's Bespoke fridges will be able to shop for groceries directly from their fridge screens. The integration with Instacart means the fridge will recognize when you're running low on items and suggest what to buy, adding them to your shopping list for quick and easy ordering via the app.
This new feature leverages Samsung Vision AI, a technology that scans your fridge's contents, identifying the items inside and keeping track of what you need. By utilizing Instacart’s product matching API, the fridge will provide tailored grocery suggestions and allow you to place an order without ever leaving the kitchen.
To make it all possible, the fridge is equipped with cameras that track when items are added or removed. While the system doesn’t monitor the fridge door compartments or the freezer, it can identify up to 37 different food items, including fresh produce. If something isn't detected, you can still manually input it into your Samsung Food app on either the fridge’s interface or your smartphone.
This seamless experience aims to simplify the grocery shopping process. The AI will automatically update your food inventory when you buy items, and even adjust your shopping list when you use ingredients from saved recipes. With this feature, Samsung is not only enhancing convenience but also providing a more intelligent way to manage your kitchen.
However, it remains to be seen how the system will perform in real-life usage, and whether it will truly streamline the grocery shopping experience. Previously, Samsung fridges had an Instacart app, though it wasn’t linked to the fridge's cameras. Interestingly, the app disappeared earlier this year from certain models.
Samsung has announced that this new Instacart feature will be available later in 2025 through a firmware update for fridges that support the AI Vision Inside system, first introduced last year.